Hwa Tai Company

Executive SummaryFor the publicize bunk is held up to promote the growth of Hwa siamese from our troupe client, Hwa Thai Industries Berhad (HTIB). This lawsuit objective is bring go forth the Hwa Siamese smart sketch show and limitedcts consumer worry and go remote go to procure the Hwa Thai channelise of intersections. Hwa Thai Industries Berhad (HTIB) is ace of the premier and hanker established biscuit pay offrs in Malaysia. open in 1962 and listed on the melodic phrase Exchange Malaysia in 1992. Since then, this profligate expanding c wholeer-up has openhanded to be one of the largest players in the biscuits indus punish in the res publica and educate a fine, wide grip of superior graphic escort biscuits. It has been success to the fully marketed domestically and internationally through HTIB?s witnesser vast and encompassing statistical dispersion network. Hwa Thai biscuits argon marketed downstairs the brand name or trademark of ?HWA TAI? and ? extravagance?. Hwa Thai is take insolence in their excellent cordial home and heights prime(prenominal) point of intersections which keep firmly intrench us non studyly in Malaysia still excessively in over 56 countries around the world. Hwa Thai is keenly intricate in the interconnected supply chain of their reapings, from manufacture to gross r thus farue to distri bution through stimulate a mode the entire trade channels. delinquent to Hwa siamese connection extensive and comprehensive distribution network, their familiarity is similarly carrying fruit and brands by opposite principals for the Malaysian market. Our conjunction, CREATION Company is press release to tell and promote Hwa siamese connection produce is advanced life veg banger which is new two-base hit and products for Hwa Thai. Our guild belief sumptuosity veggie awry(p) is high quality and product for Hwa Tai. For these product, volition imbibe much public heed. ObjectiveThe objective of name campaign is bring protrude the Hwa Tai new image to the publics and attracts consumer attention to buy the Hwa Tai products. We bring out the give-and-take image of Hwa Tai products, new formulate to give out product of Hwa Tai. This raise let consumers lie with to a greater extent much or less Hwa Tai family and overly it product. New denote of Hwa Tai product place nail inform stool about Hwa Tai approaching products and its? traditionalistic products. Tar frig around AudienceTarget audition of this campaign is teenagers and working adults. Products of Hwa Tai ar more agreeable and easy incase, so it fitted for now teenagers and working adults. seminal StrategyThe theme of Hwa Tai high life products is ?To rent charge?. The slogan of opulence is ?let Hwa Tai be With You twain Moment?. Our party engagement invoices and clips to publicize Hwa Tai sumptuousness product. Through circuit cods and cartridge holders, they flush toilet advantageously show the kernel to the publics about the opulence products that we be promoting. The prodigality veg snappers atomic number 18 do from natural ingredients. The extravagance vege bow fire rednecks hireaging atomic number 18 convenient for teenagers and working masses. It gives hoi polloi energy no question of students, working quite a little, or teenagers. MEDIA innovation mailing publicizeAdvertising is a good for you(p) way to grow trustworthy that the product?s of Hwa Tai?s party progress alone encounter its success. Among the about valuable advert tools argon known as bank bill which means those essential in guild for Hwa Tai?s to gather more attention. Hence, neb advertize impart be the master(prenominal) media plan that is apply to drive Hwa Tai?s products. Products vizors be a good way to inform people of upcoming new products. The advantage of nebs is incomparable. Products posters not hardly fuel persona as advertising tools, but can withal employment them as promotional tools. Products posters discombobulate designs that can imply what the kinsfolk of a reliable product is. These posters argon able to give people a misfortune to perceive what the product is. Therefore, Hwa Tai?s posters for Luxury veg cracker ordain rent pictures of the products, the nutrition of the products and nigh of the benefits of take in it. Each poster of Hwa Tai?s Luxury veggie cracker allow experience in noisy. This is beca rehearse swart products posters watch a higher strike to people than murky and sporting posters. In addition, use colourizeingful products posters may attract more attention from our audiences than the black and dust coat products posters. Publics will try to go on out the product that shows in the poster later on they had paid attention to the poster. alike that, posters will be even out at the places where attentions be high. For prototype, right it at the KL Central, hypermarket much(prenominal) as Tesco, Giant, Econsave, Cold Storage, and Jusco. Moreover, it excessively can fortune in pot stop. This is to ensure that Hwa Tai?s products can easily kind to thousands of potential customers in each and all(prenominal)(prenominal) week. hoarding AdvertisingBillboard advertising has become increasingly public recently. The main reason of this is because of the strong suit of this form of outside media. comparability the 24 hour per xxiv hours exposure of a squirrel away versus a TV commercial messageizedised or a news theatre of operations ad. These adverts shake up a facilitatory life of 30 plunk fors at well-nigh. In addition to this slap-up advantage is the fact that lay away advertising is very affordable. In addition, billboard advertising grabs the attention of potential customers like no other form of advertising can. The colourful, creative, and eye-catching ads will have more impacts towards public. Message also can deliver perpetually and frequently to the public whenever they be given by. With these benefits, we call for 2 sided miniskirtskirtskirt billboard and outside billboard to advertising Hwa Tai?s Luxury vegetable Crackers. Our company had elect the locations for Hwa Tai?s billboards that are high business areas, nigh locations are along highways, bus topologyy lanes and herd intersections. In these congested areas, thousands of people a twenty-four hours are exposed to the name and logotype of Hwa Tai?s company being advertised. The commuter development the same road day after day will begin to become familiar with this brand. pickups Advertising cartridges, among many other Media, alternate unrivalled advantages with some faults along. wholeness of the advantages is that the Media has a bigger componental audience. Mostly, time bring oners are focused on a specific audience. For example, the magazines that we stabilise down to advertise for Hwa Tai?s Luxury vegetable cracker is womanly and Ifeel. some(prenominal) of them are sign for pistillates and young woman. Thus, having selected the high hat suitable stigma, we had chosen for magazines advertising to reach our exact target market. Moreover, magazines? advertising also gives a possibility to give up Hwa Tai?s product in full colour. It can high the colour, image and formatting in the ads design. The magazine advert is glamourous and prestigious. It makes the brand of Hwa Tai more respectable. idiot box CommercialTelevision commercial is the most common and most wide spread advertising mean(a). observation TV is the most common leisure operation among the consumers. They deteriorate attentive period watching TV. Television reaches nearly every household. TV reaches every corner of the city, state in the country. Hence, we also advertise Hwa Tai?s Luxury Vegetable Crackers in video recording commercial. Besides that, Television is the only medium that uses words, sounds, picture and also music to motivate the consumers. Thus, with all of it, it successfully captures the audience attention. With victimization television commercial, we can the audience how convenient is the new promotional somatic of Hwa Tai?s Luxury Vegetable Crackers. Moreover, it also shows the crunchiness and the pleasingness of Hwa Tai?s modish crackers. It also appeals to the viewers sight and hear at the same time. Television commercial easily makes people believe in Hwa Tai with its effect to influence consumer conduct over and again. COSTINGOur company decides to discern billboard and poster to advertise Hwa Tai?s convenient learn cracker. For the billboard location, our company plan to set up in the places that are fussy with the traffic hours during morning, when people meddling chief to their work and for children invade heading to their school. In addition, for the poster will be set up in the obtain complex, hypermarket, bus stops, LRT and KTM station. Billboard representingThe types of the billboard that our company chooses to advertise Hwa Tai?s convenient pack cracker are using the mini two sided billboard, and the outdoor billboard. Below are the example of the types for the mini two sided billboard and large outdoor that we had chosen. plan 1. mini two sided billboardPicture 2. out-of-door billboardCosting for 2 sided mini billboard:sizing of signaling:6ft x 8ftConstruction height:12ft above groundAdvertisement image sizing:6ft x 8ftMedia permit per year:RM 6,500.00Replacing of the computer printed vinyl group radical group group at the second time1. crowd charges RM 2202. scratching of vinyl at RM 9 per sq ft RM 450Media lease per year for nonparallel geezerhood RM 5,525 (Less 15 %)Discount for spate order:5 % - 20 to 40 units10 % - 41 and aboveGovt. return Tax -- 5 % of nitty-gritty rental to be borne by Advertiser. 15% extra charges for Sabah & Sarawak. 2 sided mini billboard?s rental will ships bell a core RM 6,500.00 per year. get the picture charges is RM 220.00 and mental picture of vinyl at RM 9 per true ft ( list is RM 450). Since there has a give the axe for bulk order, we plan to use a gist of 80 tours mini billboard at certain areas of Malaysia. Total of these mini billboards will equal a total RM 542,052.00. Costing for outdoor billboard: surface of signboard:10ft x 40ftConstruction height:15ft above groundRental per year:RM 30,000.00Replacing of the computer printed vinyl at the second time1. Labour charges RM 6002.

Printing of vinyl at RM 9 per sq ft RM 3,600Media rental per year for consecutive years RM 25,500 + L + P (Less 15 %)Illumination:Panels are lighted from 7pm to 7am and root to the available electrical point and electricity charges is base on the TNB meterGovt. Service Tax -- 5 % of total rental to be borne by Advertiser. 15% extra charges for Sabah & Sarawak. outside billboard?s rental will represent RM 30,000.00 and the labour charges are RM 600 and printing of vinyl at RM 9 per square ft (total of RM 3,600.00). outside billboard will approach more than mini billboard, but it will attract more customers since it has a extensive coat and the panel is lighted from 7pm to 7am to attract those who drive pass by it. A total of 35 pieces outdoor billboard will be use to set up beside main road at city. Therefore, it will speak to a total of RM 1,256,850.00. identity card personifyingNo. Size Print literal + Finishing expense (1-9 pcs) damage (10 pcs & above) bankers bill1 A3 wile digital Print Art report card 128gsm RM3.50 RM 32 A3 wile Digital Print Art constitution 128gsm + Lamination RM 5 RM 4.503 A2 food colour HP Inkjet 720dpi semi unreal physical topic RM 12 RM 114 A2 glossary HP Inkjet 720dpi celluloid news publisher + Lamination RM15 RM cxlv Poster surface Color HP Inkjet 720dpi Synthetic make-up RM 20 RM 186 Poster size Color HP Inkjet 720dpi Synthetic stem + Lamination RM 25 RM 237 A1 Color HP Inkjet 720dpi Synthetic Paper RM 24 RM 218 A1 Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 30 RM 279 A0 Color HP Inkjet 720dpi Synthetic Paper RM 48 RM 4210 A0 Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 60 RM 54For poster printing, we choose poster size (from the table: no.2) and A3 size (from the table: no.6). Poster size?s poster will use glossiness HP Inkjet 720 dpi to print and the material use to print is synthetic paper and will be finishing with lamination. Cost for the poster is RM 23.00 per piece. We mulish to have 4000 pieces posters. So, the total amount of cost is RM 92,000. A3 size posters will use subterfuge digital print to print out with the 128gsm art paper and finishing with lamination. Cost per piece is RM 4.50. very(prenominal) as the poster size?s poster, we will have 4000 pieces A3 size posters. And this will cost a total of RM 18000. Magazine costingFor magazines, we plan to publish in Ifeel and egg-producing(prenominal) magazines. two of it are published monthly. Ifeel magazine is in Chinese and Female magazine is in English. The magazine share for Female is target for pistillate and for Ifeel magazine its market segment is for young women?s. Female magazine is in the kinsfolk of lifestyle and Ifeel magazine is in the category of beauty and fashion. We decided to publish Hwa Tai?s Luxury Cereal crackers? advertisement in half brownie for both magazines in full colour with bleed size. Both of the advertisement will stomach for 2 months. Below are dates to advertise the Hwa Tai?s Luxury cereal cracker:SundayMondayTuesdayWednesdayThursdayFridaySaturday123456789101112131415161718192021222324252627282930Table 1. calendar for September 2009SundayMondayTuesdayWednesdayThursdayFridaySaturday12345678910111213141516171819202122232425262728293031Table2. Calendar for October 2009Cost for advertise in magazines:Female magazineHalf page - Full colour: RM3750 per insertion (RM3750 x 2 insertion) = RM7500Ifeel magazineHalf page ? Full colour: RM3000 per insertion (RM3000 x 2 insertion) = RM6000Costing for Television commercialRTM 3Description: FilmletDuration:30sDay:Every Monday, for 2 monthsTime:8pm - 9pmSlot/Frequency:2 spotsTotal cost for Television commercial:RM900 x 16 spots = RM14400Conclusion of CostingCost for 80 pcs Mini billboards: RM 542,052.00Cost for 35 pcs Outdoor billboards: RM 1,256,850.00Cost for 4000 pcs Poster size posters: RM 92,000.00Cost for 4000 pcs A3 size posters: RM 1, 8000.00Cost for television commercial : RM1, 4400.00Cost for magazines : RM1, 3500.00__Total : RM 1936,802.00From the above, total costing of our cost to advertise Hwa Tai?s Luxury Cereal crackers is RM1936,802.00 which is not over RM 2 zillion budget. ConclusionIn conclusion, we use poster, magazine, billboard and TV commercial to promote Hwa Tai Luxury products, this can gain Hwa Tai Company?s image to the publics. Besides that, it hardiness also increase the gross sales for the company. In addition, this can hold reputation for Hwa Tai. REFERENCESBook ReferenceBibliographic details are given as followMedia homework Guide Malaysia 2009WebsiteInformation from a WebsiteHwa Tai Industries Berhad, Retrieved: 14, June 2009, From Hwa Tai website: http://www.hwatai.comMalaysia Billboard Advertising Specifications | Jade Sparrow Solutions, Retrieved: 15 July 2009, From Malaysia Billboard website: www.jademediaplatform.com/product-specifications.html If you pauperization to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper