The Effect of Advertisements on Sex-Role Perception

Abstract This study measured the termination of ads on feminines call forth- authority perception. A number of 39 female portionicipants took part in this experiment. They were divided into the control civilize and the experimental condition by random assignment. The control condition viewed 20 unbiased advertisement slides. In the experimental condition, the participants were exposed to sexually-biased advertisements. The Bem Sex-Role Inventory (BSRI) was administered as pretest and posttest. It was hypothesized that participants in the experimental group would show a more than(prenominal) distaff sex-role perception after the experiment. The results showed a shift towards a more feminine sex-role perception in both groups at posttest. future(a) page To what extent do advertisements affect our sex-role perception? at that place thrust been many studies about exposure to media and its effects on homo beings. In this study, we aim to look specifically at the effec t of exposure to magazine advertisements on female college students sex-role perception. Sex-roles are attitudes, behaviors, rights, and responsibilities that a society associates with each sex (Holt & Ellis, 1998, as cited by Konrad & Harris, 2002, p. 2). Our perception of sex-roles could be either liberal or button-down.

Those who compass conservative views concerning sex-roles believe that there are obvious delineations in the roles compete by men and women, plot of ground those who cause liberal views do not ascribe roles according to sex (Konrad & Harris, 2002). Therefore, a conservative would say that men should b e more directive while women should be more ! nurturing, while a liberal would honor of a more androgynous role for both sexes. champion example of the extent to which advertisements are gender-stereotyped provide be seen in televised images of men and women. According to a check over on the U. S., an just television viewer watches six hours of advertisements weekly (Ganahl, Prinsen, & Netzley, 2003). In a metaanalysis of 14 studies done in 25...If you deficiency to get a full essay, order it on our website: OrderCustomPaper.com

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