Vincor and the new World of wine Essay Example for Free

Vincor and the new World of drink-coloured EssayGlobal Wine attention new human U. S. , Australia, Chile, Argentina old world France, Italy, Spain Australia leader of new world wine export Top 10 wine exporters accounted for 90% of be export France world leader in wine productionion and 2nd in exporting Italy old and established industry like France relied on identification to control musical n superstar like France 2nd in wine production, leader in exporting Australia better quality wine, costs low since the 1860s industry was born, mature 6th for production, 4th in exporting (5. 5% trade package in exporting).Chile developed 1979 (new) 10th largest maker, has 4. 5% market dispense in exporting (ranked 5th) Argentina low quality wine, simply long history 5th highest producer but not in top 10 for exporting cannot export (ship) brands that could compete in the high harm classes (more hence $100 per bottle) All other countries could compete in shipping the hi gher price class wine Major World Market growing industry, rose 2.2% in 2001, estimated to jumpstart 1. 2% in 2002, and projected to expand by 120 million cases by 2010. Most ontogenesis expected to come from major wine consuming nations, US, UK, Australia, South Africa, China, Russia (latter 2 were little developed but expected to grow) Half the value of all imports was purchased by three biggest importers UK, US, Germany France and Italy, top two in the world for per capita consumption, Italy had a small market for imported wines Import market size for France is 12. 4% compared to 2.4% in Italy UK wine market crucible, small domestic wine production and good relations with wine producers around the world UK number 7 for wine consumption but growing course of action, usually predominate by Old world but new world imports had grown as Australia wines re primed(p) French as number 1 import Canada was ranked 30th in world for per capita consumption with increasing trend Japan sen d steady increase in size of imported wine market Asia presented considerable opportunity since very populated and untapped The U. S. Wine Industry high quality of wine because of California.US 4th largest wine producer, California wines accounting for 90% of production volume Top states are California, new-sprung(prenominal) York, Washington, Oregon Big gains in exporting, 6th in world, biggest markets include UK, Canada, Japan represent 66% of total export 3rd largest consuming market half for new world, half old world imports delineate 25% of market share California wines dominated domestic market with 67% market share Premium wine account for 30% of market and 62% of revenues, growing trend since increased 8% in 2001 Value wines grew by and 1.5% in volume Largest producer EJ supply 30% of market, no other producer has more then 15% Distribution system of producers to wholesalers to grocery stores/ strong drink store/ restaurants Wineries may sell like a shot to customer Rol e of distribution channel was growing and victorious on greater strategic importance as the trend towards international and domestic consolidation grew The Canadian Wine Industry success in production of high quality wine only dates back down quarter century (new) making wines for more then two centuries.VQA launched to make sure leader of Ontarios wine industry made quality wine Canadian began to recognize when while wineries grew of importance of having the VQA palm Canadians demonstrated that grape varieties in cooler growing conditions could make good quality wine compared to lukewarm growing regions (different not worse) Sales of Canadian quality wines were increasing as consumers moved up the quality and price scale Canadian quality wines began to capture both domestic and international recognition not only in sales but also by garnering impressing list of significant awards 1989 award for its icewine in France market exposure for Canadian wines by icewine in European mark et and expanding market opportunities in US and Asia The Australian.Wine Industry delivers large quantities of high quality branded wine to worlds market, at costs less than many of Old World and New World competitors small domestic market since population only 17 million only way to grow is by going international expected to outride to gain market share in export largest exporter to UK, where 7/10 top 10 wine brands were Australian Exports to North America grew by 27% in volume.Consumption of Australian wine in Canada grew by 24% and in US by 35% Growth trend expected to rest return driven by sales of premium red wine which accounted for 53% of exports domestic growth rate of 4% annually industry unregulated where wineries allowed to have own retail outlets and sell directly to retailers and on premise customers 7,500 of retail outlets accounted for 56% of sales 28,000 on premise outlets accounted for 44% of sales 4 major wineries accounted for 80% of production (1300 wineries t otal).Trends in the Global Wine Industry hottest sales category was Australian wines, showing double digit growth rates North American market growth of 3%, growing trend of red wines and premium wines************* Vincor International Inc. in operation since 1989 (new) risk of going to the US was that wine is an agricultural industry and susceptible to changing weather conditions Mission Statement To become one of the world top 10 wine companies, producing Vincon-owned New World, premium branded wines, which are marketed and sold done Vincor-controlled sales and distribution systems in all major premium wine consuming regions.Where were the big markets largest market of New World sale in US (already there) 10 billion, UK and Australia at 3. 7 billion each, then Canada and rest of Europe at 700 million to be world player needs to be in 5-6 markets international strategy to develop new geographic markets for core brands (icewine) which gave world recognition icewine (Inniskillin) was luxury product in terms of pricing and margins good experience in Asia (one of top five wine brands in select Asian duty free stores) and good experience in US from 2001 launch placed in 1,850 high end restaurants to 2002 sold in 3,300 European launch of Inniskillin in 2002.